• Waikiki Gateway Hotel

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Company: Waikiki Gateway Hotel
Name/Title: Jim Cone - Director of Marketing
Date: 3/15/2011
Website (s): KaimukiHawaii.com, FirstFridayHawaii.com
Product/Service: Advertising/Sponsorship
View one of Waikiki Gateway Hotel Ad Profiles
The Waikiki Gateway Hotel's main markets are North America, Oceania, Europe, Asia and the local market of Hawaii. Having an average daily occupancy of over 90% affords us the luxury of trying new things. We decided to see if we could boost our market share from the Hawaii local market while maintaining above the hotels average daily rates.

We needed accountability (in revenue) and we knew we would need cutting edge online solutions and vision to accomplish this objective. We looked at ALL points of consumer information/data distribution presently in Hawaii and were very discouraged until we found some highly specialized solutions and most impressively of all audiences that are developed by Ernest Abrams of MacBusiness Consulting. Ernest put together a number of local programs that produced a very high accountable degree of revenue. We established longer term contracts immediately.

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