• Survey System - Event Seminar

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CASE DESCRIPTION
The client hosted a special event (utilizing the MBC/eTrigger Reservation System for RSVP). After the event, the client wanted to conduct an anonymous survey of the event to gather honest feedback from the attendees.

SOLUTION
Implementation of the MBC e/Trigger Survey System.

• The MBC/eTrigger Reservation System exported the relevant RSVP contact data into MBC Contact Manager.
  
• MBC Contact Manager was used to create a personalized Eblast asking the attendees to participate in the anonymous Web survey (providing the link to the Web page).
  
• The MBC/eTrigger Survey System captured all submitted forms and collected information from the Web page.
  
• At the end of the survey, the system published the results in a secure area on the client's Web site.

RESULTS - SUCCESS
The client received a response rate of over 40% with detailed and honest feedback that will benefit both the company and the lecturer. Recipient loyalty is strengthened knowing the company cares about their opinion, and the lecturer got the type of honest and constructive feedback on his presentation that he normally does not get.
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