• Online VIP Guest List System - Nightclub

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CASE DESCRIPTION
In an effort to increase web site traffic, the client needed to establish a system that would drive visitors to the Web site on a regular basis.

SOLUTION
Implementation of the MBC e/Trigger VIP Guest List System. The Online VIP System runs 24 hours a day allowing web site visitors FREE entrance into the nightclub Tuesday - Sunday, limited to once a month for each day.

STEPS/WORKFLOW

• Visitors fill out a Web site form to get in FREE Tuesday - Sunday
  
• MBC/eTrigger downloads all VIP Guest request Emails
  
• The system validates Emails against visitor history criteria and approves/rejects the requests for each day and assigns unique confirmation numbers
  
• Authorized visitors are sent an approval Email response - Rejections are sent a rejection Email with explanation
  
• The system shuts downs automatically when the daily quota is met or at a pre-determined shut down time
  
• Once the system is shut down, the MBC/eTrigger automatically publishes the result on a secure Web page that only the client can review/print
  
• Individual data fields are automatically parsed and imported into a database - (e.g. MBC Contact Manager)
  
• Birthday info is collected and monthly birthday invitations are sent to the visitors via the MBC Contact Manager
  
• Once the system is shut down, received Emails are automatically exported and the system is reset for the following week/day

RESULTS - SUCCESS

• As of 1/1/2010 the club has process over 20,000 vip requests! The client has experienced a significant increase in daily traffic (hundreds of Emails every month) since the release.
  
• Patrons now visit the Web site on a regular basis, and the client gets daily feedback (Email) from visitors about the club and/or web site.
  
• Client is now generating additional revenue by selling advertising/sponsor space as a result of the significant amount of daily traffic.
  
• There has also been a significant increase in Email list subscriptions now that the client offers something special to patrons using the Web site.
  
• Demographic information collected for statistical purposes helps the client explore new marketing opportunities.

Check out this online VIP System at: http://www.zanzabarhawaii.com/vipg_subscribe.html


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