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MacBusiness Consulting Portfolio and Case Studies
Email Extraction / Parser - Golf Company
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CASE DESCRIPTION
The clients had been accepting/processing product orders from their Web site for years via Email. They had accumulated hundreds of Emails from which they wanted to extract information they could use for marketing purposes.
SOLUTION
Implementation of the MBC/eTrigger Email Extraction/Parser System. A copy of all Email orders is redirected to MBC/eTrigger Email Parser.
- The MBC/eTrigger Email Parser extracts the relevant order data and separates the First Name from the Last Name)
- The MBC/eTrigger exports the extracted data into the MBC Contact Manager.
- MBC Contact Manager removes duplicates
- MBC Contact Manager performs a broadcast Email (Eblast) offering personalized special discounts.
RESULTS - SUCCESS
The client now has a targeted Email list of hundreds of customers/contacts (first name/last name separated) and can perform seasonal personalized Eblasts on new products and sales specials. The very first personalized Eblast sent (using the MBC Contact Manager) resulted in the same amount of product that normally equals a month of sales being sold in just two days!
The client now has a system where all online orders automatically go into the MBC/eTrigger and the Eblast list is now in a maintenance stage. The satisfied client is ready for the next opportunity and can't wait for Christmas!
TESTIMONIAL Back to the top
 Jan Lee
Company: The Perfect Tee
Product/Service: Web, MBC/eTrigger, CMDB
Well MBC has done it again.
Keeping me in touch with previous customers I had forgotten about. Your ability to turn my orders in a great list of contacts amazed me. You created a great message about my product and in the last two days we shipped/sold a significant amount of products that normally equals our monthly total. We've had a great response.
I look forward to the next special sale we have to do this again. Its what our business needed, but we didn't have the avenue/tools to reach these contacts. Your new service does it all and we are glad we are MBC Clients.
Aloha Jan Lee
THE PERFECT TEE
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